Create a better web by making every link intelligent and valuable. VigLink delivers revenue to publishers through content-driven-commerce with leverage, insight, and automation.
I created a simple color palette with black, white, and blue, as well as four secondary colors.
Typography must be consistent to ensure uniformity of the brand identity system. We chose Futura PT as the typeface.
Icons are used for graphical support and communicate VigLink’s core values. We developed three different icon sets. Here is a snippet of what we have.
The office icons on the company page.
The perks icons on the career page.
As an important component of the brand identity, photographs are used on the website, brand book, and promotional materials.
We also took photos of all the employees in the company with our new logos. Here is a snippet of the photos we took:
The website was one of our main projects during my internship, in which we incorporated all the various components of the new identity. Click each tab below to see four sample pages. You can also visit the website here: www.viglink.com
I combined the use of typography, graphic design fundamentals, and digital tools to create new marketing materials such as one-pagers, business cards, notebooks, as well as product design for existing and beta products.