Sovrn believes in the strength of multitude, the power and importance of stories and who tell them. They're unified in the belief that giving people the power to share their stories and make the internet freer and better place for everyone.
I believe to make the brand voice unique and stand out from others, we needed an illustration identity that’s distinctive and different from the current aesthetic of the tech industry. With the help from the design team, I was able to create these playful illustrations for each product.
The illustrations are mainly used on the website in the banner sections of each product as well as the product manual.
It can be overwhelming and boring when everything is illustration. We also developed this photographic style to convey the idea of exploration and doing what you love.
After few rounds of exploration of the homepage, we decided on our final direction with the website. Below, you can see three homepage directions based on different concepts––doing what you love, the progression of communication and storyteller. You can also visit the website here: www.sovrn.com
Icons are used for graphical support and communicate Sovrn’s core values.
The icons are used on the website to help demonstrate company services, values and products.
