Branding | Illustration | Iconography | Photography | Web Design
2019

After 6 months after I started my internship, VigLink got acquired by Sovrn, a company that was also going through a rebranding. A lot of the brand elements of VigLink got carried through during this acquisition. In collaboration with the design team, I was able to translate some of the VigLink branding elements into the new brand, create a new illustration & photography style and curate the website redesign.

Do more of what you love and less of what you don't.

Sovrn believes in the strength of multitude, the power and importance of stories and who tell them. They're unified in the belief that giving people the power to share their stories and make the internet freer and better place for everyone.

Product Illustrations

I believe to make the brand voice unique and stand out from others, we needed an illustration identity that’s distinctive and different from the current aesthetic of the tech industry. With the help from the design team, I was able to create these playful illustrations for each product.

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Instant Pay

UNIQUE AUDIENCES. UNIQUE OPPORTUNITIES.

Audience & Data

KNOWLEDGE IS POWER

//Commerce

MONETIZATION MADE EASY

Advertising Tools

BEYOND VIEWABILITY

//Signal

YOUR READERS KEEP THE LIGHTS ON

Ad Block Unlock

COMPLIANCE MADE SIMPLE

Consent Management

In Context

The illustrations are mainly used on the website in the banner sections of each product as well as the product manual.

Photography

It can be overwhelming and boring when everything is illustration. We also developed this photographic style to convey the idea of exploration and doing what you love.

Hover to see different pages

Website

After few rounds of exploration of the homepage, we decided on our final direction with the website. Below, you can see three homepage directions based on different concepts––doing what you love, the progression of communication and storyteller. You can also visit the website here: www.sovrn.com

Iconography

Icons are used for graphical support and communicate Sovrn’s core values.

In Context

The icons are used on the website to help demonstrate company services, values and products.