Traditionally preserved food is a piece of nature. It is also good for human body and it reduces food waste.
Amber, a kind of hard translucent fossilized resin that a lot of times contains insects, is a metaphor of preservation. The logo is inspired by the illusion created by the reflection of light through a piece of amber. Thus, the letter "A" has two different perspectives.
The logo is printed on the tableware through screen printing.
The signage outside of the restaurant.
The food packagings.
A simple color palette with a metallic copper color, a light cyan, a dark green, and a muted black.
Preserved food are aged. The type should be the same too. I decided to use a non-digitized typeface to represent the idea of time being preserved.
The type specimen, found in Hungary in 1930, doesn't have a name. It's a typeface that didn't get digitized.
HK Grotesk made by Hanken Design Co.
The menu consists of dishes and drink made from preserved food from different cultures.
To create a more complete brand experience, photographs are taken for the purpose of digital marketing and packaging.
Preserved food requires considerable amount of time to make, and many of them have interesting shapes and textures. Thus, in the photos, I have the idea of treating preserved food as antiques or museum objects.
The photographs are used on Instagram to promote the restaurant.
The photographs are also used on the packagings of the products sold at the cafe.
The design of the physical space has the same natural and organic quality.
This is a conceptual restaurant that doesn't actually exists. These are the designs by MSDS Studio which I found work well with the Amber Cafe branding. I did photoshop the photos to match the colors.
The logos are screen printed onto the bowls, plates and cups.